CREATIVE DIRECTION & PRODUCTION @CODEASTUDIO,
WHERE I FOCUSED ON CREATING MOTION GRAPHICS WHILE GUIDING THE VISUAL CONCEPT DEVELOPED COLLABORATIVELY WITH THE TEAM.
WHERE I FOCUSED ON CREATING MOTION GRAPHICS WHILE GUIDING THE VISUAL CONCEPT DEVELOPED COLLABORATIVELY WITH THE TEAM.
SNOOP AGENCY
REEL
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VIDEO REEL
[SNOOP AGENCY REEL]
2023
The reel video of Snoop agency’s projects is conceptually based on accumulation. Starting from a script created by the Snoop team, full of irony and sarcasm, the piece adopts a baroque visual and auditory style that symbolizes greed. The goal was to create a video that begins with a black screen and ends with the screen filled with elements.
My main challenge was to bring this effect to life through motion graphics. Using rapid, cumulative animation with a touch of humor, the piece creates the sensation of a frenetic yet controlled rhythm.
CREDITS
Client:
@wearesnoop
Creative Direction & production:
@codeastudio, where I focused on creating motion graphics while guiding the visual concept developed collaboratively with the team.
@wearesnoop
Creative Direction & production:
@codeastudio, where I focused on creating motion graphics while guiding the visual concept developed collaboratively with the team.