CREATIVE DIRECTION & PRODUCTION @CODEASTUDIO, WHERE I WAS INVOLVED IN THE ENTIRE CREATIVE PROCESS,
CO-DIRECTED THE SHOOT, EDITED, AND WORKED ON MOTION GRAPHICS.
CO-DIRECTED THE SHOOT, EDITED, AND WORKED ON MOTION GRAPHICS.
ISE (INTEGRATED
SYSTEMS EUROPE)
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SPOT
[ISE 2024 INTERNATIONAL TRADE SHOW PROMOTION SPOT]
2024
ISE (Integrated Systems Europe) is one of the world’s most important audiovisual trade shows. This year’s piece highlights the use of artificial intelligence in audiovisual storytelling, particularly in how it can transform traditional narrative and reinterpret individual frames.
In this project, my role included art direction, defining the piece’s aesthetic, co-directing the shoot, and overseeing the edit. The piece begins with the protagonist’s leap. In this moment of suspension during the acrobatic movement, we embark on a visual journey. The leap is combined with frames in various styles created with artificial intelligence, turning this unique moment into a rich and vibrant visual experience, where time seems to unfold across multiple universes.
Set against the backdrop of Barcelona, this journey into the digital realm emphasizes how exploring new technologies can open up exciting possibilities and new paths.
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OUT OF HOME
[ISE 2024 INTERNATIONAL TRADE SHOW PROMOTION SPOT]
CREDITS
creative direction & production:
@codeastudio, where i was involved in the entire creative process,
co-directed the shoot, edited, and worked on motion graphics.
Talent:
@juliagilabert
DOP:
@roger.mitjans
Photo Assistant:
@narellabergallo
Underwater Cam. Op:
@frankmoranstudio
Undeewater Cam. Op. Assistant:
Alex del Moro
Focus Puller:
@erik_skoogh
Prod Manager:
@rei_rojas, @tabarasmarta
PA:
Marc Raventos i Campmany, Francisco Javier Hurtado Rodríguez
MUA:
@berta_s_n
Color grading:
@artic_pospo
Photography OOH:
@_mariacapdevila
@codeastudio, where i was involved in the entire creative process,
co-directed the shoot, edited, and worked on motion graphics.
Talent:
@juliagilabert
DOP:
@roger.mitjans
Photo Assistant:
@narellabergallo
Underwater Cam. Op:
@frankmoranstudio
Undeewater Cam. Op. Assistant:
Alex del Moro
Focus Puller:
@erik_skoogh
Prod Manager:
@rei_rojas, @tabarasmarta
PA:
Marc Raventos i Campmany, Francisco Javier Hurtado Rodríguez
MUA:
@berta_s_n
Color grading:
@artic_pospo
Photography OOH:
@_mariacapdevila