COMMUNICATION CAMPAIGN FOR AJUNTAMENT DE BARCELONA.
2024®

ISE (INTEGRATED
SYSTEMS EUROPE)










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SPOT
[‘ISE 2024’]
ROLE: CREATIVE DIRECTION TEAM, DIRECTION, EDITING & MOTION GRAPHICS

ISE (Integrated Systems Europe) is one of the world's most important audiovisual trade shows, and 2024 marks the second consecutive year it is held in Barcelona. This year’s piece highlights the use of artificial intelligence in film, particularly in how it can transform traditional storytelling. The piece begins with the protagonist's leap. In this moment of suspension during the acrobatic move, we embark on a visual journey. The leap is accompanied by frames of various styles created with artificial intelligence, turning this single moment into a rich and vibrant visual experience. Set against the backdrop of Barcelona, this journey into the digital realm emphasizes how exploring new technologies can lead to exciting possibilities and experiences.




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OUT OF HOME
[‘ISE 2024’]


CREDITS
Creative Direction & Production
@codeastudio where I was involved in creative direction,
co-directed the shoot, edited and worked on motion graphics.

Talent
@juliagilabert

DOP
@roger.mitjans

Photo Assistant
@narellabergallo

Underwater Cam. Op
@frankmoranstudio

Undeewater Cam. Op. Assistant
Alex del Moro

Focus Puller
@erik_skoogh

Prod Manager
@rei_rojas, @tabarasmarta

PA
Marc Raventos i Campmany, Francisco Javier Hurtado Rodríguez

MUA
@berta_s_n

Color grading
@artic_pospo


Photography OOH
@_mariacapdevila