HUSPY,
HELLO WORLD
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SPOT
[HUSPY, HELLO WORLD]
2022
Huspy is a platform that facilitates buying, selling, and renting properties, bringing the process closer to the user and making complex procedures simpler. The proposal consisted of creating a launch video to present the brand’s new repositioning.
The video brought together the rebranding work developed at Codea Studio, including the new visual identity and tone of voice, with the aim of positioning the brand as a reference within a sector that is often opaque and complex. The visual approach focused on conveying warmth and the feeling of what people are really looking for: feeling at home. To achieve this, we developed relatable scenes that aligned with the brand’s new identity, combined with motion graphics and fresh music, presenting what is usually a complex process as something more accessible and approachable.
CREDITS
Creative Direction, rebranding & production:
@codeastudio, where I was responsible for the video’s art direction, directed the shoot and edited the video.
Music and sound design:
Kambiz Aghdam
@codeastudio, where I was responsible for the video’s art direction, directed the shoot and edited the video.
Music and sound design:
Kambiz Aghdam