DIRECTION AND PRODUCTION BY @CODEASTUDIO, WORKING WITHIN THE TEAM ON CREATIVE AND ART DIRECTION.
CO-DIRECTING THE SHOOT AND EDITING THE GOCARDLESS PROTECT+ SPOT.
CO-DIRECTING THE SHOOT AND EDITING THE GOCARDLESS PROTECT+ SPOT.
GOCARDLESS SPOTS
︎
︎
︎
︎
︎
SPOT 01
[A NEW ERA OF PAYMENTS]
2023
GoCardless is a fintech company specializing in automated payment solutions for merchants. As part of its rebranding strategy, a spot was commissioned to communicate the company’s core services and present its new identity in a cohesive way. My role focused on art direction: defining the visual tone, establishing the rhythm of the imagery, and guiding the edit.
︎
︎
︎
︎
︎
SPOT 02
[GOCARDLESS PROTECT+]
2023
A second spot was later developed to introduce GoCardless Protect+, a product designed to safeguard against fraud and scams. In this piece, the visual concept is built around water as a narrative axis, symbolizing a protected flow reaching its destination. The visual universe unfolds through this same language: glass and transparent materials, rivers, rain, storms, and water currents function as metaphors for protection, fluidity, and control.
In this second project, my role included developing the visual concept, consolidating the previously established style, and editing the final piece. The combination of custom-made artistic elements with archival footage, articulated through a dynamic editing rhythm and analog motion elements, builds a visual narrative that remains consistent with the previous work while aligning with the new product.
In this second project, my role included developing the visual concept, consolidating the previously established style, and editing the final piece. The combination of custom-made artistic elements with archival footage, articulated through a dynamic editing rhythm and analog motion elements, builds a visual narrative that remains consistent with the previous work while aligning with the new product.
CREDITS
“New era of payments”
“New era of payments”
Direction and production:
@codeastudio, where I worked alongside the team on art direction, and co-directed the shoot.
1st AD:
@anabluebear
Executive Producer:
@alex.motel
Production Manager:
Reinaldo Rojas
Production Assistant:
Nicole Cano, Carlos Pastor
Runners:
Oriol Recasens, Carlos Pastor
DOP:
@martiherrera
Focus Puller:
@ferminarmendia
Camera Assistant:
@andresmv23
Art Director:
@alex.lasa
Art Assistants:
@silviarenasraya @maxfermont
Archive Research:
@gemmapenyaferrer
Gaffer:
David Felices
Sparks:
Francisco Felices, Ramón Díaz del Águila, Ignacio García Egea Santiago Ruiz Azaña
Grip team:
Oscar Puente, Víctor Sánchez, Daniel Herrero
Stylism:
Sandra Roca
FX Effects:
Juan Carlos Davila
Edit:
@xavitrilla
Music and Sound Design:
@kambizaghdam
Talent:
Galina Ivanova
Rental services:
@napalmrentals
@zeferinolights
@codeastudio, where I worked alongside the team on art direction, and co-directed the shoot.
1st AD:
@anabluebear
Executive Producer:
@alex.motel
Production Manager:
Reinaldo Rojas
Production Assistant:
Nicole Cano, Carlos Pastor
Runners:
Oriol Recasens, Carlos Pastor
DOP:
@martiherrera
Focus Puller:
@ferminarmendia
Camera Assistant:
@andresmv23
Art Director:
@alex.lasa
Art Assistants:
@silviarenasraya @maxfermont
Archive Research:
@gemmapenyaferrer
Gaffer:
David Felices
Sparks:
Francisco Felices, Ramón Díaz del Águila, Ignacio García Egea Santiago Ruiz Azaña
Grip team:
Oscar Puente, Víctor Sánchez, Daniel Herrero
Stylism:
Sandra Roca
FX Effects:
Juan Carlos Davila
Edit:
@xavitrilla
Music and Sound Design:
@kambizaghdam
Talent:
Galina Ivanova
Rental services:
@napalmrentals
@zeferinolights
CREDITS
“GoCardless Protect+”
“GoCardless Protect+”
Direction and production:
@codeastudio, where I worked closely with the team on art direction, co-directed the shoot and and edited the video.
1st AD:
@anabluebear
Executive Producer:
@alex.motel
Production Manager:
@mariarodenas__
Production Coordinator:
@eelyeray
Production assistant:
Marcelo Aguirre
Director of photography:
@ari_ona
Director of photography:
Diego Alcívar
Camera assistant:
@roger.mitjans
Gaffer:
@ferranglightcrew
Sparks:
Javier Carrión Lopez, Ivan Flores Monroy
Mixing desk technician (MDT):
Juan Francisco Flores
Art director:
@alex.lasa
Edit:
@malenaibarz
Archive research:
@laralussheimer
Music and Sound Design:
@kambizaghdam
Art assistant:
Maxim Fernández
FX Effects:
@elemento3fx
@codeastudio, where I worked closely with the team on art direction, co-directed the shoot and and edited the video.
1st AD:
@anabluebear
Executive Producer:
@alex.motel
Production Manager:
@mariarodenas__
Production Coordinator:
@eelyeray
Production assistant:
Marcelo Aguirre
Director of photography:
@ari_ona
Director of photography:
Diego Alcívar
Camera assistant:
@roger.mitjans
Gaffer:
@ferranglightcrew
Sparks:
Javier Carrión Lopez, Ivan Flores Monroy
Mixing desk technician (MDT):
Juan Francisco Flores
Art director:
@alex.lasa
Edit:
@malenaibarz
Archive research:
@laralussheimer
Music and Sound Design:
@kambizaghdam
Art assistant:
Maxim Fernández
FX Effects:
@elemento3fx