HEURAFEST

Heura is organizing an event lasting a month, offering free dishes featuring their products at different restaurants across the Iberian Peninsula. Each day, a different restaurant presents this offer. The project is called Heura Fest®: the festival that isn’t a festival. A festival where you eat for free, don’t lose your friends, and the bathrooms are decent.

To promote the event, three pieces are created: a teaser to announce it and two line-ups to introduce the participating restaurants. All three maintain the elegance of a single shot. The teaser references The Black Keys music video ‘Lonely Boy,’ highlighting the dance, simplicity, and humor. The line-ups follow a clear concept, focusing on everyday actions like going to the bathroom or adding sauce to a burger, using these actions as the narrative thread.