HEURAFEST

Heura organized a month-long event, offering free dishes featuring their products at different restaurants across the Iberian Peninsula. Each day, a different restaurant presented this offer. The project was called Heura Fest: the festival that wasn’t a festival. A festival where you ate for free, didn’t lose your friends, and the bathrooms were decent.

To promote the event, three pieces were developed: a teaser to announce it and two line-ups to present the participating restaurants. All three pieces maintained the elegance of a single shot. The teaser referenced the Lonely Boy music video by The Black Keys, highlighting dance, simplicity, and humor, while the line-ups followed a concept based on everyday actions, such as going to the bathroom or adding sauce to a burger, using these actions as the narrative thread.

Within this project, my role consisted of developing the creative ideas for the video pieces, directing the shoot, and editing.